Smart Viral?

Okay, there's a "Smart Water" viral video with Jennifer Aniston that's been going around the past couple of days.  I've embedded the video below: 

Okay, now that you've seen it, what do you think?  Some people love this video and that's cool.  Personally, I'm lukewarm about this viral video but maybe it's because I read this condemning post from "The Daily What" before I sat down and watched it yesterday. 

Here's the meat of the "Daily What's" opinion:

From self-describing itself as “viral,” through its glib, Revenge of the Nerds-esque portrayal of “Internet boys,” to its employment of memes that are quite literally as old as the Internet, this video was clearly produced by people who not only lack a basic familiarity with Internet culture, but appear to be openly disdainful of the Internet and anyone who uses it.

While I don't quite feel that the people who produced the video are openly disdainful of internet culture, the video falls a little flat for me. 

Anyway, I'm a little surprised about the variety of reactions from the video above.  If you feel so inclined, let us know how you feel about the video.  If you love it, that's okay.